Thomson shops could stock sarongs and suitcases in future following a successful trial of sales of ancillary holiday items. A pilot launched at the end of November in shops in and around York has already seen sales of holiday products such as travel pillows and in-flight socks outstrip original predictions by 30%. A final decision will be made on the products the company plans to sell by the end of this month. Customer experience sales and marketing manager Doug Glenwright said: “Buying travel-related products is going to be a part of people’s holiday shopping.” Meanwhile, Glenwright said this month will prove to be the biggest test for the company’s interactive windows, which went on trial in the Humberstone Gate branch in Leicester eight weeks ago. The screens in the shop window encourage customers to touch the display to find out information about holidays. Glenwright said the interactive shop windows will particularly appeal to the city’s young student population, although it has proved popular with all generations so far. He said sales of products advertised in the window have gone up, although he refused to say by how much. So far, best sellers on the interactive windows have been domestic weekend breaks, with trips to London being particularly popular.
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