THISTLE Hotels has launched a Web site as part of a £10m technology investment by the group.
The booking capability has been designed by technology supplier Pegasus Systems, which is providing a link between the Thistle Web site and its central reservation system.
Consumers are able to obtain real-time rates and availability, make secure on-line reservations and gain instant confirmations.
The technology also allows Thistle to market to customers on a one-to-one basis and provide them with specific promotions and content based on their requirements and preferences.
Thistle director of distribution David Boni said this is a first for the UKhotel trade.
The Web site is at: www.thistlehotels.com.