Welcome to Hong Kong


Welcome to one of the most exciting periods in the history of Hong Kong tourism.


This is Discover Hong Kong Year and the occasion will be marked with the opening of several new attractions and new tours, all of which have added to the diversity of Hong Kong and will help you attract a wide range of clients.


Hong Kong is already famed for its spectacular skyline, its world-class shopping and simply fabulous hotels, but we also want you to tell your clients about the other aspects of Hong Kong. Yes, it’s a vibrant city but it also has vast areas of countryside, idyllic beaches and tranquil fishing villages where visitors can relax; and yes, it’s modern and high tech but it’s also a truly Asian destination with exotic festivals all year round and centuries’ old traditions, plus local neighbourhoods such as Sheung Wan that have remained largely unchanged.


There are now so many different experiences for visitors to Hong Kong – many of which are free – that the only difficulty is choosing which one to go for. Did you know, for example, that holidaymakers can learn tai chi, or watch a kung fu demonstration or find out all about Chinese medicine on holiday? Or did you realise they could spot pink dolphins on an island cruise, hike for miles in lush green countryside, or relax on a quiet beach?


Read on and you’ll find lots of new ideas about how to sell Hong Kong to families, couples, including honeymooners and the over 45s, plus those stopping en route to Australasia in this, 2006 Discover Hong Kong Year.


We look forward to welcoming your clients soon.


Sue Whitehead, Regional director, Europe, Middle East and Africa
Hong Kong Tourism Board


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