TRITON Travel Group is teaming up with Travel Weekly to offer its members the chance to pick up tips from the grocery sector at a workshop on July 12.
Building on the success of a session hosted by convenience store entrepreneur Jonathan James at Triton’s recent conference, agents will be able to hear from other high-street retailers to discover what tricks they use to get closer to customers.
Advantage sales and marketing director Colin O’Neill said: “If we can draw on established best practice from other sectors that has to be the way to go.”
The workshop, entitled Creating Retail Excellence, will also reveal exclusive research from retail consumer behaviour specialists HIM, which is mirroring the work it does in the grocery sector, by carrying out exit interviews with agents’ customers to assess how well they are being served.
Along with having another session with James, agents will also be the first to see cutting-edge digital point-of-sale equipment that enables them to promote and instantly change deals on window plasma screens.
The technology, to be unveiled at the event by digital media specialists Big Media, will be trialled from mid-July for six months in seven Advantage shops.
O’Neill said the screens are already widely used by supermarkets and would allow agents to earn money by running tour operator advertising and relevant local travel related advertising, like airport taxi deals, in stores.
The workshop, to be held in London on July 12, is open to all Triton members and preferred suppliers.
To attend contact Nicky Appleby at Advantage on 0207-3423 3408.
- Jonathan James is in advanced talks with a number of consortia groups about setting up a travel franchise in one of his Budgens convenience stores and has alerted other Budgens retailers about the possibility of moving into the travel retail sector.