MARK Warner was due to meet with Triton on Wednesday in a bid to increase the amount of business it does through agents.
Agency sales manager Justin Coles said the operator typically deals with about 1,000 agencies annually, but hopes by becoming a Triton preferred supplier it can simplify its marketing and concentrate on its most productive retailers.
Mark Warner currently pays commission upwards of 13%, something Coles said would continue.
“We’ve been looking at our distribution programme and we want to focus it a bit more and give more support to fewer agents,” he said.
“That’s not to say we’re not grateful for business we’ve received, but we want the level of commission we’re paying to really reflect the business we’re getting.”
Coles said agents account for between a quarter and a third of the operator’s sales and have proved particularly strong in shifting discounted stock in the lates market.
Mark Warner hopes a deal with Triton will raise agent business to more than a third of the operator’s sales year-round.
Meanwhile, head of marketing Nigel Ragg said the operator would launch a tailor-made heli-skiing programme in Canada by the end of the month.
Packages will see customers stay in Banff for on-piste skiing before moving to nearby Selkirk Tangiers for as many days of heli-skiing as they want.
The long-haul ski breaks have been inspired by the success of the operator’s recently introduced long-haul sunshine breaks, Ragg added.