Dynamic packaging boost for Hotels4U – 14 Nov 2006

Turnover at accommodation website has reached £50 million in 2006 compared to £6 million in 2003, its first year of operation.

Passenger numbers for trade only accommodation suppliers have also risen from 40,000 to 350,000 during the same period.

Sales and marketing director John Harding said much of the company’s growth was down to the changing market place and developing attitudes towards dynamic packaging.

“During the first 18 months the majority of sales were filtered through call centres driven by Teletext advertising. However, in 2005, a growing number of high street agents began to recognise the demand for dynamic packaging and therefore began to tailor marketing campaigns accordingly,” he said.

Over the past year, has focused on developing its product with destinations such as the Dominican Republic, the Caribbean, Mexico, Tunisia, Morocco and the Algarve. The company has also added activity-based holidays such as Red Sea diving packages and spa hotels.

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