The service of travel agents selling packages to customers remains “extremely high” while the ABTA brand is still one of the most recognised brands in the marketplace, according to a new MORI survey.
The results of a MORI poll, conducted on behalf of ABTA between October 25 and November 12, were released at the start of this year’s ABTA Travel Convention in Marbella.The survey found more than 92% of those questioned found travel agents’ service to be good or very good, compared to 96% in MORI’s 2004 survey.
It also showed holidaymakers prefer to book packages early, with more than 78% who booked packages booking up to six months ahead of departure.
The survey also revealed that in the age range of 35 to 54, 90% of consumers have a positive recognition of the ABTA brand and 86% for the over 55s.
Package holidays are also seen as good value for money in the survey, with 92% of those questioned saying their holidays were good or very good value.