The warm UK weather, holidaymakers’ experiences of airport chaos and growing concern with the environment will make the UK one of the top holiday choices of consumers this summer, according to domestic operator Hoseasons.
The operator is predicting a bumper year for UK breaks from this Easter based on the findings of an online survey commissioned by Hoseasons in which 200 consumers were polled.
The survey looked at where consumers will holiday this year and forecast a rise in requests for UK breaks.
Hoseasons chief executive Richard Carrick said: “Over the last 20 years the traditional UK holiday has struggled to cope with overseas competition, but in the last few years we have seen a change in people’s attitudes to UK breaks.
“There is greater evidence to suggest people are taking more holidays and we believe for the first time in many years the UK is top of the list in 2007.”
Part of the shift is due to greater investment in UK holiday accommodation and related products, he added.
Hoseasons said it is experiencing strong bookings in the run up to Easter thanks to good weather, despite the holiday falling earlier than usual this year which traditionally means fewer bookings. Online bookings are up by 44% year on year.