Meta-search company Global Travel Market (GTM) has launched a business class flight search comparison site and signed up business class airline Silverjet as a launch partner.
The Bizclasstravelmarket.com site features over 400 airlines who offer business class products including British Airways, Virgin Atlantic and Silverjet, while online travel agents who will provide fares for comparison include Airline Network, Ebookers and Lastminute.com.
The site also offers users the ability to compare flight features such as check-in times and seat pitch, with areas for user-generated content like reviews and blogs.
GTM founder Dave Simmons said: “Targeting niche markets enables us to add value to the user experience through adding rich content and functionality specific to the niche market, whilst adding value to our advertising partners through targeting high value markets that are otherwise difficult to reach through traditional online platforms.”
Silverjet marketing manager Tamarah Khatib said: “BizClassTravelMarket.com is a unique proposition that provides Silverjet with a exceptional opportunity to communicate with a highly targeted audience.”