Premier Holidays has introduced private tours in China in its Faraway 2007/08 brochure.


The new brochure also includes an expanded range of properties in the Maldives and a selection of upmarket accommodation throughout the long haul region


Premier Holidays says 15% of its bookings this year have been for holidays over £10,000, and it expects that figure to grow over the coming months.


To capitalise on the trend, Premier is highlighting suitable properties from its upmarket Prestige Collection in the new Faraway brochure.


“We need to make sure we are following the changes in the market and we can do this by promoting our best properties,” said head of Faraway product David Carlaw.


Read more on this story in July 27 issue of Travel Weekly.