With German beer, table football and Spanish fiestas on offer, World Travel Market delegates won’t want to miss the European stands.
Here are some of the highlights…
The Football World Cup 2006 might have finished, but Germany’s tourist board credits the growth in visitor numbers to the tournament, which showed the country in a new light.
For 2008, Germany will be promoting palaces, parks and gardens. Beer will be served on the stand during the Saxony-Anhalt get-together on Tuesday at 6pm.
Germany will also be hosting a fun seminar for agents from 12pm on Thursday. Lunch will be provided, with city-break prizes on offer.
Austria and Switzerland
Stands EM3020 and EM2010
Austria (EM3020) will be going football crazy at WTM to promote Euro 2008, which it is co-hosting with Switzerland (EM2010).
On Tuesday evening, the pair will hold a table football contest, while on Thursday, visitors can enjoy food and football jugglers. Austria is offering agents the chance to snap up cheap breaks to the country.
Stands EM520 and EM620
Spain will have two stands this year. The Spanish Tourist Office will be hosting a seminar on the changing face of outbound tourism, featuring Thomas Cook Group chief executive Manny Fontenla-Novoa on Monday at 4pm.
The STO is taking 1,000 trade partners to a fiesta at the Hippodrome nightclub, London at 7pm on Monday.
On Thursday, the Finnish Tourist Board stand is the place for agents to be. The first 30 to fill out a questionnaire will pick up free gifts, while one agent will win a flycruise for two.
Bosnia and Herzegovina
Bosnia and Herzegovina will be making its first visit to WTM to highlight the city-break appeal of Sarajevo and its outdoor pursuits.
At 5.30pm on Monday, food and wine will be served. A lunch for the trade takes place on Tuesday at 12.30pm.