Kuoni is planning to strengthen links with the trade by growing its dedicated trade team.

A new head of trade relations with responsibility for travel agent commercial account management and agency sales activity will be recruited along with three new business development executives who will be based in the West Midlands, northern England and Scotland and southern England.

Director of sales and marketing Mark Lawrence said: “Kuoni is committed to working closely with the trade, ensuring that we respond quickly and efficiently to their requests, and support them in their activity.

“Over the past year we have seen significant benefits from having dedicated staff who cover specific areas out on the road and are able to understand the exact needs of individual agents, assist with in-store marketing and promotions and deliver training sessions.”

The new employees will join the current eight-strong team which will continue to run its Worldwide College training programme as well as road shows and fam trips.