Agents ‘scared’ of selling additional services

Attraction World sales and marketing director Tony Seaman claims travel agents are still “scared” of selling add-ons such as attraction tickets.

Seaman said he remained disappointed with agents’ failure to push products that are in addition to the basic flight and accommodation.

“Travel agents have still not learnt to sell. They are still scared to provide a great service to customers. They get the flight and the hotel and then push customers out of the door,” said Seaman, who was previously managing director of car broker Holiday Autos.

“I understand car rental being a slog but I thought agents had changed – I am really disappointed,” he added.

Attraction World was separated out from sister brand Seligo, an accommodation-only specialist, two years ago. Seligo was recently bought by a consortium, leaving Attraction World a standalone company, still owned by David Cockerton.

It recently revamped its logo to give it a fresher look and put a new sales team in place. It has also produced a smaller sized brochure, half a million of which have gone out to agents with brochure stands to put on desks in agencies.

Seaman hopes the changes will encourage more agents to sell attraction tickets and associate the brand as a ticketing specialist. The company has deals with most independent agents and multiples, except Thomas Cook and Going Places.

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