TritonHolidays is launching its first consumer brochure.
Product development director Jason Edwards said the Triton Worldwide 2008 programme features 118 properties with the focus on long-haul destinations and has both special offers and early booking consumer incentives.
It will be sent out to members of the super-consortium in mid-January and will be supported with window advertising, counter-top destination guides, email marketing which can be customised and an accompanying ebrochure.
To ensure agents support the programme, a new agent incentive scheme is being launched in conjunction with it.
Edwards said: “Over the past few months we have increased our directly contracted stock significantly in tropical destinations. The Triton Worldwide brochure will provide our members with a great means of differentiation and I am confident that we sit comfortably against competitor product and pricing.
“We have considerable marketing activity planned for the new year to ensure TritonHolidays features prominently in our members’ campaigns.”
Triton director Andrew Botterill added: “The first year’s performance of TritonHolidays was in line with our expectations. Our new brochure which focuses on the long-haul market is sure to attract even more support.”