Travel agency consortium Worldchoice has launched a targeted summer 2008 marketing campaign that focuses on exclusive booking incentives instead of traditional discount-led offers.
The consortium’s 2008 Summer Collection campaign runs throughout this month and February and includes point-of-sale window banners with the theme ‘holidays to fall in love with’.
A 24-page A5 direct mail brochure has been produced for the first time by Worldchoice in conjunction with eight tour operators to kickstart 2008 sales. It features destination ideas and exclusive booking incentives.
The consortium has targeted 2,000 households with a certain income near its members’ agencies to send the brochures to. The brochure includes a consumer competition to win a holiday to Cyprus, which directs holidaymakers to their nearest Worldchoice branch.
Worldchoice marketing manager Emily Clarke said: “We have boosted the targeted nature of our direct mailouts to ensure they get to the right people who will be further enticed into visiting their Worldchoice agent by entering the competition.”
The consortium has worked with a design agnecy to create a ‘wow factor’ and encourage passers-by into its shops.