Visit London has appointed Travelodge chief executive Grant Hearn to its board.
The appointment has been made to strengthen the hotel sector’s representation on the board.
Visit London chief executive James Bidwell said: “London is the number one city destination for international travel with 2007 and 2008 on track to be record years for overseas visitors to the capital.
“This is driving the London hotels sector which is now experiencing its strongest performance levels since the late 1990s. I am delighted with Grant’s appointment – he brings a wealth of experience from the UK hotels sector to the Visit London Board.”
Hearn said: “I am very excited about joining what is by far and away the most effective tourism body in the UK. How we position and drive the London offer now and beyond the 2012 Olympics is key to the long term success of this country’s tourism offer.”