The British Travel Trade Fair, is to move to ExCeL in London’s Docklands, from 2009.

The leading travel trade show which promotes tourism in the UK and Ireland, is to become part of a new Best of Britain consumer exhibition.

The event, will take place between 26-29 March 2009, with 26 March remaining an exclusive trade-only day.

BTTF has been licensed to the organisers of Best of Britain – IMIE Limited – who are planning to broader the exhibitor base.

Tom Wright, VisitBritain chief executive, owner of BTTF said: “Best of Britain will build on the successful foundations of BTTF to build a unique hybrid event where both the trade and consumers can experience the very best that Britain has to offer. It will create even greater opportunities for tourism businesses of all sizes to attract new business from the UK and abroad.”

VisitBritain says the move will help the industry capitalise on trade and consumer marketing activities in the run up to the London 2012 Olympic Games and Paralympic Games.