Martin Andrew, previously Travel Network Group commercial director, has joined CoachHire.com as chief operating officer.
His appointment comes as the company looks to expand with an increased focus on technology-led booking solutions for the B2B market.
The company’s field sales team is focused on bringing group transport booking technology to the education, corporate and travel sectors.
New B2B options include a Tripbooker portal, allowing organisations to access live pricing and book group journeys from pre-vetted suppliers.
The technology is designed to make it easy for tour operators and travel organisers to instantly price and add bespoke coach transport to their packages.
The Tripbooker booking and compliance portal is being showcased at next week’s Business Travel Show in London.
Company managing director Mathew Hassell said: “We’re very pleased to have someone with Martin’s experience and commercial acumen in charge of the teams and spearheading the release of our new tech in 2017.”
Andrew said: “I was immediately excited by the ambition at CoachHire.com and their use of technology to solve clerical, safety and pricing problems for their customers.
“I look forward to showcasing these technologies and bringing their benefits to more businesses in the coming year.”