Former Worldchoice deputy chairman Keith Wilson will “add value” as a consultant to the merged Travel Trust Association/Worldchoice consortium.

Wilson is to be employed on a consultancy basis rather than in a salaried role for the new TTA/Worldchoice organisation once merged.

Worldchoice chairman and managing director Colin Heal said the decision to employ Wilson, who is Worldchoice’s largest shareholder with 23.5% of the shares, was based on his background and knowledge. Wilson left the consortium in 2006.

Heal said: “Keith is capable of adding value. The circumstances that lead him to stand down are in the past. He is also keen to get back to the industry and he knows about Worldchoice’s background.”

Travel Trust Association director Todd Carpenter added: “The reality is that he has something to contribute.”