View our gallery of the final here
An agent from Ascot Travel House in Berkshire has won the Great Inghams Cake Off after a day-long baking challenge.
Star baker, Lisa Fuller, joined three other agent finalists on Monday February 27 to create an Inghams inspired show-stopper.
The competition was launched in November last year in partnership with Travel Weekly and the final was held in the company’s Mountain House offices in Godalming.
Fuller said if it wasn’t for her colleagues at the Ascot Travel House she wouldn’t have entered the competition.
“It was my colleagues who convinced me to enter because I had baked for them in the past.
“They said ‘this is perfect for you’ and it has been so great to have them behind me.
“Everyone who entered was excellent and it was a pleasure to spend the day with them.”
Fuller was joined in the final by Anne Carr from Dawson and Sanderson in Hexham, Travel Counsellor Jenny Igoe from Barnet and Barbara Charlton from the Sussex Travel Company in Horsham.
After a day of baking, the cakes were judged by Ingham’s catering recruitment manager Mark Vinall, guest services pre-departure executive Caroline Hoblyn, marketing manager Louisa Richardson and head of sales Simon McIntyre
Lisa created a Madagascan vanilla sponge with butter cream and raspberry jam in the shape of a mountain, topped by a mountain goat made from icing.
McIntyre said Inghams was keen to hold the competition for agents again next year after its popularity.
“We are always looking for new and creative ideas to get closer to our trade partners as they are the people that do a huge amount of business for us.
“We have discovered there are some fantastic agent bakers out there and we will certainly be holding this competition again after the success of this year.
“The idea behind the cake off was obviously the popularity of the Great British Bake Off but also to showcase the facilities we have in our kitchen and how important food is for our holidays.
“We have a huge amount of chalets and chalet hotels and they are all staffed by us and those staff cook for our customers.
“Food is absolutely vital to our product offering and having this competition in our kitchen was an opportunity to test what we have first-hand.”