Rezidor has confirmed it is to launch two Hotel Missoni propertiesin Edinburgh and Kuwait in the first quarter of 2009.
Rezidor executive vice president of brands Gordon McKinnon said the hotels were a natural extension for the fashion brand. One of the founders of the fashion house, Rosita Missoni came out of retirement to work on the project.
McKinnon said: “Rosita has selected everything herself. Some of the pieces are the same as she has in her own homes.”
The distinctive patterns of the brand might not appeal to all customers, he admitted.
“It might not be for everybody, but they will still be the most stylish and modern hotels in the two cities.”
The trend towards fashion houses working with hotel groups with continue to grow, said McKinnon. “Every fashion brand will be watching the opening of Hotel Missoni. However, there are challenges involved and the fashion houses have to park their ego for it to work.”
The company aims to launch three Hotel Missonis a year, with destinations including London, Miami and Paris.