A 64% surge in family holiday bookings to Dubai in the first quarter of the year is being claimed by Travel Republic.

The emirate has also risen into OTA’s top 10 destinations for 2017 with an overall increase of 39% across all bookings year on year, with family holidays showing the biggest growth, and strong demand for all inclusives now available across a wide range of luxury hotels.

The company cited a “massive” increase in product choice, more affordable flights and guaranteed sun for the heightened interest over the same period last year.

Managing director, Ian Simmonds, said: “The increase of family holidays to Dubai from the beginning of 2017 demonstrates an ever growing demand for new destinations that many families haven’t been to before.

“Dubai is a destination that has always seen growing popularity with Travel Republic customers, with the majority of our bookings coming from couples’ holidays, so it is particularly pleasing to see such a strong growth and enthusiasm amongst our family customers to take advantage of affordable flights and luxury accommodation in the jewel of the Middle East.”