Southall Travel will appear in all Sky Sports live broadcasts of Indian Premier League cricket in a new advertising and sponsorship campaign.
The long-haul specialist’s brand will appear on Sky Sports during cricket matches throughout the 2017 season.
The latest deal is part of a strategy to further raise brand awareness following the success of its English Premier League football advertising campaign.
The latest “significant investment” in advertising will see the Southall Travel brand feature on live broadcasts, via Sky Go and Sky On Demand.
The IPL is the most-attended cricket league in the world with Sky Sports covering all 60 matches, offering fans more than 250 hours of live action.
Southall Travel sales director, Jaymin Borkhatria, said: “This is another major step for our business and once again shows our commitment to raising our brand awareness throughout the country.
“We are delighted to be associated with Sky Sports which offers fans unrivalled coverage of this incredible league.
“We are confident this will have a positive impact on our brand and introduce our business to a new audience.”