U by Uniworld, the new river cruise brand for the youth market, is now open for bookings.
The brand, which is aimed at travellers aged between 21 and 45, has released nine European itineraries beginning in spring 2018 on its two new ships The A and The B with a maximum capacity of 120 guests.
President and chief executive of Uniworld Ellen Bettridge said: “Uniworld has always strived to lead innovation in the river cruise industry and we saw a great opportunity with U by Uniworld to reach an entirely new audience.
“River cruising is the best and most comfortable way to experience all that Europe has to offer, in an affordable way, and we’re incredibly proud to create a brand that will broaden the interest in this type of experiential travel.”
The brand said they would be targeting Millennials.
Chief executive of parent company The Travel Corporation, Brett Tollman said: “The U by Uniworld brand is built on a foundation of Uniworld’s river cruising expertise and the leadership in youthful travel of its sister brands Contiki and Busabout.”
The line offers four eight-day itineraries, Rolling On The Rhine, Germany’s Finest, The Danube Flow and The Seine Experience, which sail the Rhine, Main, Danube and Seine Rivers. These will feature overnight stops and longer stays in major cities like Paris, Vienna, Amsterdam and Budapest.
Three SuperCruise options are also available to guests which combine two or more U itineraries into one 15 or 22 day bucket list journey.
U by Uniworld also offers two five-day holiday itineraries, Dashing Through The Danube and A Merry Little Christmas Cruise, held during Christmas and New Year’s Eve on The A ship.
Eight-day itineraries on The A start at £899 and include sailings along the Rhine, Main and Danube Rivers.
Pricing for The B, which sails exclusively on the Seine River and throughout France, starts at £1,799.