UKinbound floats ‘sector deal’ for tourism

The majority of UKinbound members want to see a ‘sector deal’ for tourism as part of the government’s new industrial strategy.

When asked to identify the top three priorities for the tourism deal, members cited a flexible and cost-effective visa and immigration system; government incentives and funding to develop new and innovative tourism product; and jobs and skills.

Figures from the trade body’s latest ‘business barometer’ survey of members show that more than three quarters (78%) agreed that there should be a ‘sector deal’ for tourism.

Bookings in January and February were higher for 81% of members compared to the same period in 2016, according to the study.

Several members agreed that the increase was due to growth in the Chinese travel market and the low exchange rate.

As many as 83% of members were confident that bookings and visitor revenue would continue to increase over the next 12 months.

UKinbound CEO Deirdre Wells said: “The government recognises that tourism is a vital part of the UK’s strategy for future growth, job creation and productivity and UKinbound is currently working closely with other tourism organisations to help develop a sector deal for the industry by the autumn.

“Our business barometer results will help us to shape this industry deal and further enhance the success and competitiveness of the sector in the long-term.”

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