Cosmos Tours & Cruises has unveiled a new logo, strapline, website and price promise as it rebrands to its new name, Cosmos.
The changes take effect from Monday and follow the company’s announcement last month it would change its name and replace it with Cosmos after winning a battle with the Monarch Group to regain the rights and licences to the brand.
The Cosmos.co.uk site, which includes the new logo and imagery, goes live on April 24.
The overhaul includes a new company strapline, ‘Adventures Made Easy’; a trade bookable portal for the first time; and a price promise that allows clients to cancel or change holidays before the balance is due and rebook without losing the deposit or being charged a fee.
Under the new Cosmos brand, product has been split into three categories: tours, beach and cruise.
The fresh look and feel of the company and its culture follows a three-month research project among agents and consumers.
Chief executive Giles Hawke said: “A lot of people still associated Cosmos Holidays with the 1970s bucket-and-spade operator of the past, so we wanted to move away from that and create a brand that’s aspirational.”
The research showed 62% of people felt it was important to book with a company they could trust, while 38% said it was important to book with a company with heritage.
Claire Hazle, marketing and e-commerce director, added: “Our customers want authentic experiences but with everything sorted out for them. We have come up with something akin to what agents and consumers have told us.”
The new website is more user‑friendly, allowing broader searches, said Hazle.
It includes new features such as Google Maps to help plan trips, and works on mobile phones.