Cyprus is expecting a record year for tourism following a 3.6% rise in UK arrivals in the first quarter of 2017.
UK visitor numbers to the third largest island in the Mediterranean rose to 99,503 year-on-year in the three months to March 31.
The UK is the top source market to Cyprus with more than 40% of the 3.2 million total arrivals achieved in 2016.
Cyprus Tourism Organisation UK director Orestis Rossides said: “Visitor figures for 2017 are looking positive and this upward trend is only set to continue.”
He was speaking as the CTO appointed a new PR agency in the UK to raise awareness of Cyprus as a safe, accessible destination.