Canadian airline WestJet has appointed Ed Sims as executive vice-president, Commercial.

Sims has 30 years’ experience in the aviation industry for the likes of Tui, Thomas Cook, Virgin Groups and Air New Zealand where he headed up the international wide-body business.

His most recent role is as chief executive of Airways, New Zealand’s air navigation service provider.

In his new role he has responsibility for all aspects of the commercial function within WestJet including sales, marketing, product, network planning, revenue management, corporate development, airline partnerships and WestJet Vacations.

WestJet President and chief executive Gregg Saretsky said: “Ed brings to WestJet extensive expertise in leadership, innovation, sales and marketing, operations and change management, and I am delighted to have someone with his experience and skills join our leadership team.

“As we expand WestJet’s horizons, I look forward to Ed’s global perspective and contributions to our growth plans.”

Sims said: “WestJet has built a reputation that is globally recognised. I have watched the WestJet success story from afar and now I am honoured to be given the opportunity to shape the next chapter in WestJet’s history.”