Barwell Travel’s new owner is launching two new trade-friendly initiatives in order to strengthen relations with travel agents.
The operator was bought by LeisureFare in May after it had announced it was to cease trading due to problems from the credit crunch.
LeisureFare managing director Jeremy Scott said Barwell is now offering concessionary rates for agents’ holidays of up to around 50%.
A summer booking incentive for the La Manga Club, which the operator chiefly sells, will see this summer’s top-selling agent win a week’s bed and breakfast accommodation at the Hyatt Regency La Manga.
Scott added: “Barwell has carved itself an enviable position as the number one operator for La Manga Club as well as offering a great choice of other top leisure resorts and destinations around the world and support from the trade has always been strong.
“I want to give agents a clear message that Barwell Travel is back, stronger and more secure than ever and that they have a key role to play as we move forward.
“These new trade initiatives with La Manga Club are the first step in that process.”
Barwell Travel was bought by LeisureFare as part of ongoing expansion plans. LeisureFare is the holding company of British Airways preferred-partner and cruise-specialists BAway. It has amassed a £13 million turnover after being formed in 2001.