Princess Cruises recorded its biggest day of bookings ever when it offered a £1 deposit for one day only.
The deal was available on all cruises taken on or after December 1 2017, made on Wednesday June 21.
Tony Roberts, vice president Princess Cruises UK and Europe, said: “The support we received from agents for the £1 offer was phenomenal and we want to thank everyone involved for their backing.
“This was the first time we have offered such a low deposit and it was a without doubt a huge success.
“We saw impressive take-up across both 2018 and 2019 sailings and the low deposit appears to have encouraged guests to spend more overall with the average booking value up significantly on the day.”
The deposit offer could be combined with Princess’ current offer of up to $350 onboard spending money per stateroom on 2018 Europe and Alaska sailings. Prices start from £799.
The guys are loving the £1 deposit message! The countdown is on with #PrincessCruisespic.twitter.com/sNOllMoPvY
— Princess Academy (@PrincessUKSales) 20 June 2017