News

Attraction World on target to meet growth plans

Attraction World has reported it is on target to meet its three year plan of achieving more than £60 million in sales through agents.


Sales and marketing director Tony Seaman said the theme park and attraction ticket specialist is set to meet its first year target of £30 million following a 35% increase in sales.


He added Attraction World now boasts a 62% market share of sales though independent agents.


Seaman said: “The last 12 months have been crucial for us and we have created a sound base from which to grow our trade sales. The figures speak for themselves and in the last four weeks alone our sales have been up 100% year on year which is very encouraging.


“Our on-the-road sales team are now fully integrated into the business and we have some exciting campaigns in the pipeline to help agents grow their add-on sales business.”


To assist in its growth plan, the operator has increased its staffing levels by 25% in the last six months with more sales and IT staff being employed while the sales team is expected to further increase in size in the future.

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.