Attraction World on target to meet growth plans

Attraction World has reported it is on target to meet its three year plan of achieving more than £60 million in sales through agents.

Sales and marketing director Tony Seaman said the theme park and attraction ticket specialist is set to meet its first year target of £30 million following a 35% increase in sales.

He added Attraction World now boasts a 62% market share of sales though independent agents.

Seaman said: “The last 12 months have been crucial for us and we have created a sound base from which to grow our trade sales. The figures speak for themselves and in the last four weeks alone our sales have been up 100% year on year which is very encouraging.

“Our on-the-road sales team are now fully integrated into the business and we have some exciting campaigns in the pipeline to help agents grow their add-on sales business.”

To assist in its growth plan, the operator has increased its staffing levels by 25% in the last six months with more sales and IT staff being employed while the sales team is expected to further increase in size in the future.

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