Operators are reporting a spike in bookings to Antigua and Barbuda since the start of the Caribbean country’s largest brand marketing campaign ever.
In the last week of June, Kenwood Travel is 33% up for bookings and and British Airways Holidays 85% in the same period. Kuoni says it has seen a “sharp” increase in Antigua honeymoon enquiries in the last month.
Antigua and Barbuda Tourism Authority launched its campaign on June 23, promoting Antigua’s attractiveness beyond the beach across outdoor and digital platforms.
It was timed to encourage bookings to Antigua in the lates market.
Antigua also had high-profile visits from football star Lionel Messi and Prince Harry in recent months.
Jean-Marc Flambert, vice-president sales and marketing UK & Europe at the Antigua & Barbuda Tourism Authority, said: “We are thrilled that our largest marketing campaign yet has had such tangible results for the destination and for the partner tour operators. The idea behind the timing of the campaign was to proactively push summer and autumn sales to the destination and it is encouraging to see that there is an appetite for Caribbean travel in these traditionally quieter months. We look forward to seeing the final results when the campaign comes to an end in August.”
David Weatherson, Caribbean destination manager at British Airways Holidays added: “We are delighted that our investment in the Antigua and Barbuda marketing campaign has had such visible results.”
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