Agents’ choice
UK promotional budget: £1m (advertising budget: £750,000).
Length of campaign: November 1999 to November 2000.
Dedicated travel trade staff: three people.
Training initiatives: fam trips to all of Portugal’s key regions. Two roadshows are also in the pipeline.
Promotional material available: brochures, CD-ROMs and a video.
Contact details: Portuguese Trade and Tourism Office, 2nd Floor, 22-25A Sackville Street, London, W1X 2LY, Tel 020-7494 1875; fax 020-7494 1868; www.portugal-insite.pt
Agents’ enquiry line: 020- 7494 5721.