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Balearics claims success for ‘Better in Winter’ strategy

The Balearic Islands is claiming success for a new tourism strategy designed to spread tourism year-round after reporting a rise in spring arrivals.

A total of 818,802 UK tourists visited the Spanish islands in the January to May period, rise of 9.2% increase on the same period last year.

UK travellers to the islands rose by more than 20% in May alone to 541,801.

UK arrivals to Majorca in the month were up by 17.6% year-on-year, Menorca saw a 23.8% increase and Ibiza and Formentera combined reported a 24.7% uplift.

The Balearic Islands received a total of 1.9 million visitors in May, of which 28.3% were from the UK, making British tourists the second most frequent visitors to the islands behind Germany (31.5%).

The increase of visitors during this period is in line with a new tourism strategy from the Balearic Islands Tourism Board, which aims to attract more visitors to the island all year round.

The ‘Better in Winter’ strategy places emphasis on the advantages of travelling to the Balearic Islands at a quieter, “more authentic” time of year and promotes the region as more than just a sun and sea destination.

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