Bob Morrell and Jeremy Blake, of Reality Training, are to speak at the Advantage Travel Partnership cruise conference.

The event takes place on board P&O Cruises’ Ventura from Southampton on October 27-29.

The session will focus on helping agents to sell more cruises, looking at upselling, pricing psychology and closing sales.

The cruise-tailored training will be relevant for all levels of experience, with the aim of helping agents communicate the value of higher-priced options.

Advantage senior commercial manager Claire Brighton said: “We are delighted that Bob and Jeremy will be joining us at this year’s cruise conference.

“Member feedback in the past when we have used Reality Training has been really positive so to be able to incorporate this into our cruise programme helps us evolve and improve the event for our members.”

Blake said: “Cruise is such a fast-growing market, however, it can be difficult for agents when they have to talk about higher priced options, such as enhanced itineraries or upgrades.

“We’re going to provide the delegates with a selection of key tips to build their confidence so they can increase their booking values and their conversions.”

Morrell added: “This will be an interactive training session when everyone will have the chance to develop some key sales language that they can use from their next cruise enquiry.”

Ventura will depart from the Mayflower Terminal in Southampton on October 27, bound for the Belgian city of Bruges.

Conference sessions will start shortly after embarkation.

Delegates will have the opportunity to experience the ship, network with cruise line partners, take an excursion to Bruges, with the conference ending with a gala dinner.