News

Europeans pick Spain as top destination


SPAIN was the most popular destination for European travellers last year, with 12% of holidaymakers from across the continent choosing to go there.



France was closely behind, attracting 11%, while Germany and Italy shared third place with 8%, according to statistics released at ITB by research company IPK International.



Sun and beach destinations proved the most popular choice, with two-thirds choosing to travel in the summer season, but there was an increase in demand last year for health-orientated holidays.



Germany had the highest number of travellers – 28 out of every 100 went abroad last year, compared to 14% of the UK population. Figures show that Europeans went on 326m outbound trips last year, an increase of 6% in the total number of trips in 1998.


Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.