Royal Caribbean will host 15 agents on an all-expenses paid VIP trip to Miami.
The top ten performing members from its Club Royal loyalty scheme are guaranteed a place on the five-day trip from November 23-28.
Agents need to earn as many points as possible from now until September 27 via bookings, games and by submitting a Miami-themed picture to the Club Royal website every day.
Five wildcard places are also up for grabs which will be announced throughout the competition.
The trip includes return British Airways flights, a four-night stay at the luxury Loews Hotel Miami, a shopping trip with spending money, dinner at River Yacht Club, and a tour of the line’s biggest ship – Harmony of the Seas.
Royal revamped its popular agent loyalty scheme last year, which has more than 10,000 members.
The cruise line has previously offered VIP trips to Hong Kong and South Africa.
Club Royal manager Gemma Lovell said: “Following the huge success of ‘Ride the Wave to Hong Kong’ and ‘Countdown to South Africa’, we’re incredibly excited to announce our next gamification programme, ‘Welcome to Miami’.
“We are always looking at new and exciting ways to engage with our Club Royal members and can’t wait to take 15 winning agents on a trip of a lifetime to see the very best of Miami this November. We are also pleased to reveal that we will be joined by a member of the Travel Weekly team who will have exclusive access to see and experience the trip first hand.”
Myclubroyal.co.uk