Advantage Travel Partnership has revealed the theme for its 2018 conference being held in Miami on May 10 – 13.

‘The Next Chapter… Miami Advice’ will focus on the destination and cater for both Advantage leisure and business travel members as well as suppliers.

Plenary sessions, keynote speakers, workshops and networking opportunities will all adhere to the theme, as well as acknowledging the challenges and changes to come in 2018.

Speed networking will take centre stage on one day of the conference, while conference sessions will focus on customer engagement and experience, and how the ability to communicate effectively helps build the foundations of a successful business.

The conference will be divided into three areas:

‘My Story’ sessions will emphasise the importance of maintaining and growing personal development.

‘The Travel Industry Story’ sessions will focus on industry knowledge and offer delegates the opportunity to explore how to convey their message and story most effectively.

‘The Story of our Brand and Business’ will showcase to delegates how insights, training and workshops assist in building a brand that resonates with customers, staff and partners.

Managing director, Julia Lo Bue-Said said: “The Advantage conference is a key event in the travel industry calendar and, as in Provence this year, we have had unprecedented interest in registering early this year.

“This year with our ‘Man and Machine’ theme, we threw the spotlight on the emergence of new technology that is set to shape businesses of the future.  Next year we will look at finding that perfect balance between technology and human interaction – ‘The Next Chapter… Miami Advice.”

The conference website has been redesigned to feature the new theme and new features have been added. Limited spaces are still available.