Brand USA has developed a standalone website for the travel trade.
VisitTheUSA.com/TravelTrade aims to act as a one-stop shop for the trade selling the US and will go live in January 2018.
It will bring together trade resources currently spread across Brand USA’s corporate and consumer websites.
These include the Brand USA ‘Trip Kit’ of suggested itineraries from key gateway cities with destination information and images, a corporate calender of Brand USA trade events and a new ‘USA Trip Planner’ tool.
The site will also have advice about visiting the US, including an overview of US travel policies, a directory of inbound ground handlers, international representation companies and local US tour firms with contact details.
The new website has been designed with the international travel trade in mind and is mobile phone and tablet-friendly.
Cathy Domanico, Brand USA’s vice-president for global trade development, said: “The trade continues to play a significant role in driving international visitors to and beyond America’s gateways.
“This new digital development will enable Brand USA to better connect with and provide an engaging platform for all travel industry professionals.”
Brand USA has also revealed the finale of its 2018 UK & Ireland music-themed mega-fam will be in Nashville on May 3. The sixth annual fam, run in partnership with American Airlines and British Airways, will depart on April 26 and host 100 agents on seven itineraries. visittheusa.com/traveltrade