The Balearic Islands will be hosting a roadshow in Manchester next April to showcase the destination’s core attractions.
Balearic Islands minister of tourism Miguel Nadal said the event, which has already been held in Madrid and Berlin, will take place in Piccadilly Gardens and will showcase everything from the islands’ food to locally spun cloths.
The move comes as the destination seeks to halt what is predicted to be a 2% drop this year on the 3.5 million UK tourists that visited in 2007. By the end of September 2.7 million Brits had visited the destination.
Nadal said: “We don’t expect a crisis, what we do expect is to maintain the same number [of UK visitors], although this for us is negative as we’re used to growing year on year.”
He added the ministry is hoping to do this through increasing visitor numbers in the shoulder season as well as appealing to more specialist markets such as golf travel.
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