Attraction-ticket specialist Attraction World is offering a range of experience-based products such as bungee jumping and rally driving.
The 35 experiences go on sale this month in time for agents to promote them as last-minute Christmas gifts. All products will attract commission.
Typical prices range from bungee jumping for £50 per person and a recording studio session for £149 per person to a 60-minute flying lesson for £179 per person.
Commenting on the launch, Attraction World sales and marketing director Tony Seaman said customer research had shown more people are looking for experiential type holidays.
“At a time when increasing revenue is imperative for agents, we are offering something extra to sell which is likely to catch the attention of customers if agents are proactive and push it at every given opportunity.”
The products will initially be available for participation in the UK, but the company plans to go global with the new product next year.