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Thomas Cook shops to roll out digital window displays

Digital window displays are being rolled out across 67 Thomas Cook shops after a successful three-month pilot in 15 outlets.

The screens are provided by digital signage agency Pixel Inspiration and will advertise up-to-date offers on everything from holidays and foreign exchange to travel insurance and car hire.

The new signs will be installed across the UK in time for Christmas and will do away with the need for staff to be continually updating hand-written cards in their windows.

Thomas Cook executive director of distribution Simon Robinson said: “Consumers habitually use the internet to research holidays and seek out the latest and most competitive prices, therefore it’s imperative that the information we display in store is up to the minute accurate.”

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