A Cable & Wireless executive has been named as the new director of tourism at the Jamaica Tourist Board.
Donovan White was selected after an extensive local and international search, according to the island’s tourist board.
With a solid background in marketing, digital media and business development, the director-designate is expected to help the JTB expand its global reach and continue to forge a strong partnership with the private sector.
Donnie Dawson currently serving as interim director will continue in that role until White assumes office on February 15.
Tourism minister Edmund Bartlett said: “We are pleased with Mr White’s appointment.
“He brings a solid business acumen and marketing savvy to the Jamaica Tourist Board, having developed, managed and executed vertically integrated marketing and branding strategies for a range of industry sectors including media, telecoms, advertising and technology.
“As a member of Jamaica’s tourism team, I am confident that Mr White’s experience will assist the JTB to continue on its current path of delivering increased tourism results through innovative public and private sector partnerships.”
JTB chairman John Lynch added: “Donovan brings the right experience and the respect of the marketing and business sectors to this important position.
“In his capacity as director of tourism, he will lead the JTB as Jamaica’s tourist industry continues to grow in a highly globalised and technology driven world.”
White was most recently vice president of Cable & Wireless Business, Jamaica, where he was responsible for revenue growth of 29% and 12% in 2014-15 and 2015-16 respectively.