Thomas Cook Sport and Aston Villa Football Club have signed a two-and-half-year deal as the companies set up a new Aston Villa Holiday Club.
The holiday club will give fans access to discounted holidays as well as accommodation or flight only deals. Fans not local to the club can also buy Match Break packages which include a minimum of one night’s accommodation as well as a match ticket and programme.
Thomas Cook Sport managing director Danny Talbot said: “We’ve launched this partnership now so that fans can benefit from exclusive discounts as they start to consider their holiday for next summer. Over the last five years we have worked incredibly hard to build strong relationships with the UK’s top football clubs and we are obviously delighted to add Aston Villa to that growing portfolio.”
Aston Villa chief operating officer Paul Faulkner said: “We are delighted to be entering this partnership with a leading international brand such as Thomas Cook. Not only will this relationship benefit our fans by providing them with discounts on holidays, it is also part of our plan to develop and strengthen key commercial partnerships off the field in line with some excellent performances from the team on the pitch.”