Brits value culture and a break from credit crunch woes over sex with their partner on holiday, a new ABTA report claims.
In a survey into what is important on holiday, Brits showed they are ditching their ‘sex on the beach’ image, with culture, a break from everyday worries and the credit crunch, and spending time with family and friends taking precedence.
Sex with a partner comes only sixth in the list of eight, with just 5% of respondents saying it is what they value most on holiday.
Top of the list, with 32%, is that Brits value a break from everyday worries and routine as the most important factor of going holiday. This is followed in second place, at 19%, with spending quality time with family and friends. In third place comes culture at 18%, followed by relaxing and recharging at 15%, and sunshine at 8%.
The last two factors on the list were being the envy of people on return from the holiday (2%) and seeing friends and family after the holiday (1%).
The statistics come from a OnePoll survey of 2,447 adults between December 24 2008, and January 5 2009. The survey also showed almost 50% of Brits believe a break from a routine is a vital escape valve to escape the credit crunch.