Agents have accused airlines of “cheapening the product” and causing “confusion” by unbund-ling long-haul economy fares.
Virgin Atlantic became the latest airline to announce new fares last week, unveiling three economy options – ‘delight’, ‘classic’ and ‘light’ – which are expected to go on sale in the next six weeks.
Delight fares will offer more legroom, priority check-in and boarding, while light will have the same space as classic without checked luggage or seat selection.
All will include entertainment, food, hand luggage, blankets, headphones and USB chargers.
Virgin’s move followed British Airways’ announcement of Basic transatlantic fares, which exclude checked luggage or seat selection. American Airlines, Finnair and Iberia have also launched such fares.
Richard Dixon, director of Holidaysplease, said: “For two airlines with great brands, it’s not the right way. Customers want good value, but that doesn’t mean cheapening the product.
“It will cause agents major headaches when explaining it to customers. A lot of business comes through our website; customers will see cheaper fares but not realise what isn’t included.
“It’s going to cause confusion and lead to dissatisfaction.”
TravelTime World agent Ashley Quint said: “I see the point in offering a low-cost option but three economy fares is very confusing.”
He suggested airlines should go further and instead of ‘packaging’ different economy fares should make every optional amenity – including meals – a paid-for add-on.
Virgin Atlantic chief executive Craig Kreeger said the changes “democratised the flight experience” and all economy fares would receive “the same service”.