Holiday Autos has launched a new sales tool allowing travel agents to push car hire sales to customers after they have booked their holiday.

The sales tool can be attached to all travel-related and marketing e-mails sent to cutsomers who have booked. The tool will link customers to a car-hire search page featuring details of prices and availability on cars for hire at the customer’s resort during their holiday.

Customers can then book car hire direct through Holiday Autos – but the travel agent who made the original booking will still be paid commission which they can monitor through their own affiliate codes.

Holiday Autos managing director Stuart Nassos said: “It could not be easier for travel agents to maximise their profits than through the Holiday Autos ancillary sales tool. It is a quick and easy way for agents to maximise ancillary sales and offer their customers a great service.”