Cruise Thomas Cook has launched a personalised online video service The Cruise Selector on www.cruisethomascook.com as part of its plans to expand its online cruise business.
The Cruise Selector is a personalised video which is generated according to an individual’s responses to specific questions about the type of cruise holiday they are looking for.
When their answers are processed users will automatically be offered cruise options to suit their needs in the form of a personalised video.
Cruise Thomas Cook director Marc Bennett, said: “We work hard to ensure we are putting the right people, on the right ships. Our cruise specialists are particularly knowledgeable and we want to ensure this expertise is reflected in the online research and booking process too.”