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Scottish hotels experiencing strongest yield growth in UK

Hotels in Scotland saw the strongest rooms yield growth across the UK last year.

Average yield at Scottish hotels rose by 4.9% in 2017 to £56,70, according to a report by business advisers BDO.

This compared with a rise of just over 4% in Wales, 2.2% in Northern Ireland and just under 2% in England.

BDO said the depreciation of the pound after the Brexit vote had brought a record number of overseas visitors to Scotland and the rest of the UK.

Inbound visitor numbers grew for the eighth consecutive year in 2017 setting a new annual record at 38.9 million while staycations in England rose by 4% year-on-year.

Daily room rates in the UK grew by 3.4% to £100.58, setting a new record, according to the Hotel Britain report.

But 2017 was a mixed year for UK regional destinations with 19 out of 42 locations covered suffering negative rooms yield growth. Only Edinburgh, the top performing city, was able to post double-digit growth.

Latest research data suggests that there are a further 31,000 hotel rooms with planning permission granted but not yet under construction, according to BDO.

The report was compiled from the responses of a representative cross-section of 649 hotels comprising 53,912 rooms.

BDO hotel, leisure, hospitality and tourism consultancy services partner Robert Barnard said: “2017 proved to be another year of consistent growth for UK hotels despite the uncertainties surrounding the exit of the United Kingdom from the European Union, as well as the terror attacks witnessed in London and Manchester.

“The country has experienced a boom in the tourism industry thanks to the weak pound, which has stimulated record-breaking visitor numbers.

“Hotels once again proved their resilience to the political and economic turmoil and were able to drive up average room rate nationwide whilst occupancy remained at due to the increase in supply.

“Although it is still unclear what sort of deal will emerge as the country enters the last year of the Brexit negotiation period, the recently agreed two-year transition period should ease some of the pressure on the industry.

“The EU remains as the principal source of visitors and the industry is highly dependent on its labour force.

“The final deal remains as one of the main sources of uncertainty, however, the hotel industry will hope to continue to benefit from sterling depreciation, which will attract inbound visitors and, indeed, the domestic market as locals decide to ‘staycate’.”

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