Travel ancillaries firm Trusted Travel is aiming to boost bookings by offering customers special discounts with Virgin Wines.
The month-long co-promotion sees wine being offered at a price cut of up to 56%.
A £50 discount wine voucher will also will be made available to Trusted Travel customers upon confirmation of any transaction.
Trusted Travel will promote the offer through direct mailing and social channels together with weekly competitions.
Chief executive, Peter Brooks, said “Virgin Wines is an incredible company and we are delighted to be working with them to offer our customers an exclusive selection of wine.
“It fits perfectly with our ambition to give our customers the best possible deals on all of their ancillary needs, so to extend it beyond our usual boundaries is great.”
Chief commercial officer John Biscomb added: “This is another alignment with a world-class brand as part of our brand strategy.
“We want people to see and realise that Trusted Travel is a different kind of ancillary agent, that we look after people, and that our service levels and user experience are world-class, not just in the parking industry but in general.
Jay Wright, chief executive of Virgin Wines, said: “We recognise Trusted Travel’s commitment to offering a truly world-class service to their customers, and it makes sense for us to align ourselves with a company that reflects our core values.’